Virtuoso Travel Week 2019
Channels: Facebook, Instagram, Twitter, and LinkedIn

I owned the social media strategy for Virtuoso Travel Week, one of the world’s largest luxury travel conferences. The weeklong event attracted more than 6,000 travel industry professionals. Our goal was to engage the network’s B2B attendees without alienating the brand’s B2C following, and we succeeded by sharing compelling, aspirational, and consumer-friendly travel news that stemmed from the conference.

Highlights:
Our posts generated more than a half a million organic impressions.
Instagram impressions alone resulted in a 194 percent year-over-year increase.
Saw an average Facebook engagement rate of 6.9 percent (industry benchmark is .09 percent).
The event hashtag, #VirtuosoTravel, trended nationally on Twitter.

Selected Posts: